Chief Marketing Officer Job Description


Sample Job Description #1

HubSpot Careers: Chief Sales Officer

We invite you to review our current Executive Team before applying to the position. As ABC Companys Chief Marketing Officer, you will play a key role in shaping the brand of ABC Company for years to come and ensure that our vision of being the greatest talent company in the world is visible in everything we do. Reporting to our CEO and serving on the companys Executive Team, you will have the opportunity to unify the brand vision and creative elements across all levels of the organization. As a dynamic leader who sets elevated quality standards, you will ensure that the principles ABC Company stands for are effectively communicated to all relevant audiences by planning and directing synchronized communications, public relations, and marketing strategies. You will be the authority, curator, and decision-maker when it comes to all aspects of the brand at ABC Company. This role is ideal for proven executives who are ambitious, creative, and strategic people leaders who are skilled at driving growing teams in a rapidly-scaling environment.

This is a remote position that can be done from anywhere. Due to the remote nature of this role, we are unable to provide visa sponsorship. Resumes and communication must be submitted in English.

In The First Three Months Expect To

  • Build and begin executing upon frameworks, policies, and processes to meet strategic objectives and ensure quality
  • Perform a comprehensive quality audit to reveal gaps in brand adherence
  • Work with analytics to define/solidify performance success metrics and related targets for all functions
  • Create solid training, containing clear guidelines for consistency with brand identity, for your functional employees and others across ABC Company that leverage our brand

The Evolution Of The Cmos Path

How one becomes a CMO can depend on a number of factors. Some will rise through the ranks, starting from being in a direct marketing role. This would be classified as ascension. Someone on this path typically has at least 10 years of experience in marketing positions of increasing responsibility.

The other path a CMO can take is education. In this case, candidates can reach a CMO position potentially more quickly by enrolling in a specialized program, such as a Masters in Business Administration with a specialization in marketing. Even on this route, it will be important to get hands-on marketing experience before leading the companys strategy as a CMO.

Each of these paths has its pros and cons. Ascension provides the benefit of getting firsthand experience in the roles of the people you would be leading. You would better understand their needs and experiences. However, the education path could provide you with a faster path to reaching this position.

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Chief Marketing Officer Job Summary 9

The Chief Marketing Officer is responsible for developing and promoting companys corporate umbrella of marketing. The Chief Marketing Officer will develop and establish brand standards and guidelines for all marketing and branding initiatives and will lead internal and external corporate initiatives affecting employees, customers, business partners, shareholders, board members, regulators, etc.

Chief Marketing Officerjob Description Salary Career Path And Trends

Free Chief Marketing Officer (CMO) Job Description Template

A chief marketing officer is responsible for organizing a companys marketing and branding activities. Their goal is to increase sales by using brand management, customer service, marketing communications, market research, distribution channel management, and product marketing to generate revenue. Some of the main responsibilities of a CMO are planning, developing, implementing, and monitoring business marketing strategies.

They are also expected to find creative ways to motivate and inspire their marketing teams to boost productivity levels. This top-level executive position is what many marketers hope to one day achieve. They are the head of the marketing department, and to become a CMO, youll need extensive levels of experience and education.

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Job Duties For Chief Marketing Officer

Here is a list of the duties for which a chief marketing manager will be responsible:

  • ~Set the goals and objectives for the marketing department of the company
  • ~Plan and execution the marketing strategy of the company
  • ~Determining the KPIs and the OKRs of the marketing department
  • ~Plan the annual and quarterly marketing budget the of the company and ensure optimal usage of the budget
  • ~Leading the marketing research department to conduct regular research on key metrics and find insights to increase customer outreach
  • ~Work closely with sales and customer success teams to maximise customer satisfaction
  • ~Align the marketing plans of the company with the other departments and ensure coordination among all the departments
  • ~Periodic data collection and analysis in order to make various decisions and evaluation of past plans
  • ~Upgrading the technology as and when required
  • ~Design, plan and implement marketing campaigns and decide the choice of the campaigns
  • ~Build strong relationships with strategic partners to improve and complement the functioning company
  • ~Build the companyâs PR and choose the optimal modes of communication
  • ~Identification of trends and insights for the digital marketing campaigns and optimal spending on the insights
  • ~Build and develop the marketing team

Chief Marketing Officer Job Description Sample Template

Looking for Jobs? Find Chief Marketing Officer Jobs Now!

This free Chief Marketing Officer job description sample template can help you attract an innovative and experienced Chief Marketing Officer to your company. We make the hiring process one step easier by giving you a template to simply post to our site. Make sure to add requirements, benefits, and perks specific to the role and your company.

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Build Your Work Experience To Prepare For The Role

Regardless of your education path, a strong history of marketing experience is required for someone to reach a CMO position. Youll want at least a decade of relevant experience if you dont have an MBA. Seek out companies where you can take on leadership and practice the soft skills required for the CMO position. Look out for promotion opportunities that allow you to take on additional responsibility and give you insight into how other marketing functions work. A CMO will need to have a broad understanding of marketing beyond the specific one in which they started their career.

Also be aware of the type of company you would like to end up in. To be prepared for an early and scrappy company, such as a startup, you should seek out experience in similar companies thatll prepare you to be a leader in one. Similarly, someone looking to work at a late and complex organization should build their career in companies that operate in such a way.

As you go, you should also augment your experience with additional certifications where appropriate. Seek out training programs that will teach you about new tools and prepare you for new roles, such as . These are valuable because they increase your knowledge, but also are great additions to your resume.

Chief Marketing Officer Duties & Responsibilities 6

Marketing Officer Job Description | Marketing Officer Duties and Responsibilities and Roles
  • Ensure each brand in the portfolio has an ownable positioning strategy and is communicated in a compelling and consistent manner across all channels and touchpoints.
  • Lead the development of integrated marketing plans by brand, including strategies and tactics that increase brand awareness, relevancy, and generate demand. This also includes calendarization to connect key messages across all touchpoints with synchronized timing.
  • Lead a customer first mindset, developing a data informed position on who current and target customers are, and implementing strategies and tactics that help us acquire and retain valuable customers. Retention strategies include ownership over our multi-brand loyalty program.
  • Through a digital/mobile first lens, connect with end consumers and communicate what our brands stand for, with our products featured in an impactful manner.
  • Create compelling product marketing that helps consumers understand key features and benefits and motivate purchase
  • Liase with sales teams to provide marketing tools that help drive sell -in as well as sell through.

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Chief Content Officer Job Description

UPDATE 5/2/11 Here is the final Chief Content Officer Job Description Sample as sourced from the comments below and on Facebook.

Since the release of Chief Content Officer magazine, weve been inundated with emails about a Chief Content Officer job description.

Ive seen some good posts describing the CCO position like this one, as well as some sample descriptions like this one for PBS. Unfortunately, most of the job descriptions Ive seen are for traditional media companies, not for non-media brands.

That said, here is what Id like to do. I need your help!

Im asking you to suggest, in the comments below, components that should make up the job description for a Chief Content Officer. After a week, Ill put all the comments together into a formal, downloadable job description that we can all use and share. ALSO, those who contribute to the JD will be noted at the end of the description as a contributor.

Here are the areas we need to cover:

  • Reports To:

Customer Confidence And Collaboration: The Path To Enterprisewide Influence And Leadership

Our research tells us that the CMOs C-suite peers routinely recognize their customer expertise. But CMOs dont always fully understand how influential those insights are to the entire organization. By confidently bringing their unique expertise to the strategic table, CMOs can open new doors to collaborating across the C-suite. In doing so, they can transform every facet of the enterprisefrom strategic planning to talent management to innovationinto a customer-centric endeavor. That means confidently leveraging their expertise in four key roles: Growth Driver, Innovation Catalyst, Brand Storyteller, and Capability Builder.

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Sample Job Description #3

Were looking for a proven industry marketing leader who will be responsible for strategy and execution of corporate brand, digital, demand generation and product marketing efforts. This person will bring a unique combination of strategic and tactical depth, business acumen, vision and passion to lead our marketing teams worldwide including North America, EMEA and APAC. The Chief Marketing Officer will be an integral part of the companys executive team, reporting to and working closely with the CEO and will play a critical role in the development of a long term strategic vision for ABC Company.

Tips To Help You Hire The Best Cmo For Your Startup

Chief marketing officer job description

A chief marketing officer is an essential role within any startup. The right CMO can build out your marketing team, improve brand awareness, and drive sales. Hiring for this role, however, can be a bit complicated, especially for startups. Many startup CEOs have a hard time accurately assessing the right time to hire a CMO. In many cases, the CMO is brought on too early or the wrong person is selected for the role.

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Typical Compensation Of Cmos

The average salary of a CMO in the U.S. is $171,571, which doesnt include additional compensation and incentives. Typically a person in this role will also receive a bonus of $36,130, commission of $22,002, and profit sharing of $15,063. In all, this average compensation package totals to $244,766. This is over five times higher than the median salary in the U.S., which is approximately $46,800.

Chief Marketing Officer Requirements And Qualifications

  • Bachelors Degree in business administration, marketing, or communications
  • Master’s degree in relevant field a plus
  • Experience in community building and/or brand ambassador marketing
  • Successful tenure as a chief marketing officer or other relevant roles
  • Aptitude for the strategic development of business and marketing plans
  • Proven ability to use both traditional and digital marketing techniques in integrated and aligned campaigns
  • Proficient in MS Office and CRM business software
  • Excellent written and verbal communication skills

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Chief Marketing Officer Essential Skills

  • Superb analytical skills
  • Demonstrated ability to lead and inspire a team
  • Outstanding communication and interpersonal skills
  • Flexibility
  • Thorough knowledge of marketing principles, brand, product and service management
  • Deep understanding of changing market dynamics
  • Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance
  • Entrepreneurial spirit

Chief Marketing Officer Job Skills Required

Career advice on becoming a chief strategy officer

Here is a list of few skills which will be helpful in the daily functioning as a chief marketing manager:

  • ~Excellent written and verbal communication skills as well as organizational skills
  • ~Strong interpersonal, negotiation and persuasion skills
  • ~Ability to motivate the marketing team from time to time and ensure constant growth
  • ~Ability to work efficiently maintaining high quality and accuracy
  • ~Goal oriented and customer oriented
  • ~Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets
  • ~Ability to attention to detail along with a creative mind
  • ~Understanding of the inter-relationship different business disciplines
  • ~Excellent leadership skills
  • ~Have the ability to experiment different strategies and think out of the box
  • ~Experience in past jobs to optimize landing pages and user funnels
  • ~A/B and multivariate experiments knowledge
  • ~Ability to understand and cater to the needs of customers and discover the potential markets for the company
  • ~Excellent time management and planning skills to ensure meeting deadlines

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Why Upgrade The Cmo Role

The advancement of technology is just one of the reasons why the CMO role needs to be reexamined. The speed with which market trends change and audience attention shifts these days makes customer engagement more important than ever. It also makes it increasingly difficult to focus energy on long-term brand building, which is a big part of the CMO role. Another common issue with CMOs is that their position focus is becoming increasingly narrow. Many CMOs put all of their energy into marketing communications when there are so many other important business aspects that could use their attention. For example, many companies are having the CMO expand the focus to customer experiences and product road mapping.

Expanding the CMO role has several benefits. First, by working with more teams such as sales and customer experience, the CMO can bring these departments together into a more cohesive unit. Marketing is a core aspect of the business and should be integrated into nearly every aspect of business processes. By allowing the CMO to work with the VP of sales and coordinate with the chief revenue officer, this can be accomplished.

Second, the more responsibility the CMO has, the more theyll feel heard and like a real member of the C-suite. CMOs tend to be left out of the big decisions because CEOs and COOs see them as simple marketers. More responsibility will give them a bigger voice in the company and require more say in important company decisions.

+chief Marketing Officer Jobs In United States

  • New York City Metropolitan Area $500,000.00 – $500,000.00 Actively Hiring
  • San Francisco, CA $200,000.00 – $250,000.00 Actively Hiring +4 benefits
  • New York City Metropolitan Area 3 weeks ago
  • New York City Metropolitan Area 3 weeks ago
  • New York City Metropolitan Area Actively Hiring +5 benefits

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Chief Marketing Officer Requirements

  • Bachelors degree in Marketing, Business Administration, Communications, PR, or a related field
  • A minimum of 10 years of experience in a leadership role in digital marketing, preferably in
  • A natural leader with analytical and creative capabilities
  • Strong background in email marketing, social media campaigns, and content management
  • Proven ability to multitask, meet deadlines, adjust priorities, and operate effectively in a fast-paced work environment
  • Proactive and self-motivated team player with excellent interpersonal skills, capable of building long-term relationships with internal and external stakeholders

Similar Roles To Chief Marketing Officer

Chief Marketing Officer Job Description and Its Responsibilities

If you want to avoid reviewing bad resumes from underqualified applicants, you should be as specific as possible when writing your job description. Customize the job ad to match the needs of your organization by specifying the day-to-day duties of the role and listing the exact requirements a candidate must meet to be considered for the role. By being super-specific, you will discourage unqualified candidates from applying and save dozens of hours youd otherwise spend on reviewing sub-par resumes.

If a CMO isnt exactly what youre looking for, check out our other ready-made job description templates for similar roles that your marketing department could benefit from:

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Chief Marketing Officer Job Description Example

  • Be clear in your description. Know the tasks of the role and ideally who the candidate should be.
  • This means you wont need to read through too many CVs to find your superstar.
  • You might be tempted to use bullet points in this section, but resist the urge! Tell a story, show off all the cool things they would be responsible for, and get them excited to apply.
  • You should be more focused on your company culture and what your mission is, instead of their daily tasks.

About the role


  • This section is all about your candidate’s experience and responsibilities. You should outline very clearly what they should expect from the job role, not from the company itself.
  • You should use language that speaks to the candidate directly, use of you, we and our are all positives.
  • Hard skills in this section are important, but dont overlook the significance of soft skills, like communication and being a team player, these can make a huge difference to the way people work alongside each other and gel professionally.
  • What do you believe in, and what are your core values?

Chief Marketing Officer Duties


Chief Marketing Officer Requirements

Chief Marketing Officer Job Summary 5

The Chief Marketing Officer works with the other principals in our firm to provide the best solutions to our clients. Apply your knowledge and expertise gained from your experience as a CMO to help business owners and/or CEOs help their organizations as they need. We are looking for CMOs with an entrepreneurial spirit who want to work with a firm who treats their consultants as its #1 priority, and clients a close second.

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